You don't need a massive following on social media to have an impact or success with content, marketing, and sales in your business.

And, the truth is, platforms are moving away from the vanity metrics. You're more likely to show up in someone's feed if your content, and messages - ENGAGES, and RESONATES with your audience.

Meaning, real conversations, content that connects to your targeted audience is favored over having tens of thousands of unengaged followers.

In this episode, Kristen Lee breaks it down on how dog trainers, dog walkers, and pet business owners can create content that your audience, aka dog owners, give a shit about. And how you step away from the basic social media post or blogs that everyone else is creating.

Because:

The funny thing is humans, love connection.

Know your peeps
Talk to them
Show them some loving
Be authentic, provide value in your content (but don't give away your goods)

AND - MOST IMPORTANTLY

Fuck the vanity likes. It's not getting you anywhere.

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