In the 71st episode of Mind Your Own Dog Business - we're sharing an exclusive listen to Kristen Lee's closing keynote at Pet Sitters International World Conference 2020. A special thank you to PSI President Beth Stultz-Harrison for allowing us to share this impactful keynote.

Brand Disruption: Leading Through Authenticity & Creating Transformation

So, you've built a dog training business, but have you created a brand?

 A brand that creates influence while developing an authoritative voice in your local market. Meaning, yes, you are different. But do you STAND OUT as a brand? Or are you being hidden behind your dog training business? 

The truth is: dog biz branding is more than just logos, color choices, or quickly thrown together graphics, videos, and screaming about how awesome you are, which, if you're reading this, you are. 

Brand STRATEGY for dog pros is mastering your identity, creating a powerful voice in your market, standing in your values and authenticity while attracting your dream clients (read: that pay more and respect your expertise), and becoming a brand superstar dog trainer.   

 Brand Disruption: Leading Through Authenticity is a transformational keynote. It allows dog business owners to peel the layers slowly back around their real authenticity, find where they've been potentially hiding in not only their dog training businesses but in all areas of their lives. By stepping into a different paradigm of brand strategy, they will be more effective with their marketing and have a higher sense of self-value when it comes to sales and pricing. It's NOT rebranding, but brand evolution.

• Create and elevate the look, feel, and voice of their dog training brand across all platforms without needing superpower tech skills or pro design background.

• Build a dog training brand that gets seen and heard by developing targeting and strategic messaging to their ideal audience in their voices.

• Rediscover their true authenticity and step back into realignment with their highest-self while inspiring others (including staff) — no more hiding behind a logo.