Episode 73: Dog Business Challenges & Opportunities: 2021 Edition
In this episode of Mind Your Own Dog Business, Kristen Lee breaks down the upcoming challenges for dog business owners in 2021 and beyond.
During this episode, after each challenge and dog biz disruptor, she outlines the unique opportunities each one has; that dog trainers and dog walkers can use and capitalize on them for the way they run their businesses. Meaning, dog trainers and dog walkers shouldn't feel like they do not control these external challenges and use them as catalysts.
Challenges that dog trainers might face in 2021 + beyond:
Big business entering the SERVICES space for dog training/pet care services- venture capitalists and new startups are eyeing the 100+ billion pet market, as are corporate organizations worldwide.
COVID-19 Consumer spending & consumer behavior
Oversaturation of other dog trainers, dog walkers, pet sitters in the digital marketing space.
Top heaviness and overreliance on social media marketing for dog trainers, dog walkers, and pet sitters.
Commoditization of digital dog training products that will bring the market value down.
What you'll learn in this episode:
How to leverage the same data that big businesses are using and understanding consumer behavior with purchasing decisions regarding pet dog services.
Unfucking your mindset as a dog business entrepreneur.
How to actually stand out in an oversaturated digital media world to get your ideal client's attention as a dog trainer, dog walker.
Arming yourself with high-value programs when everyone else is doubling down on the cheap online dog training.
Dog Biz Resources featured in this episode:
IBIS World: https://www.ibisworld.com/
GovInfo.gov - Animals - https://www.govinfo.gov/features/world-animal-day
iii.org - Pet Information and Stats - Click Here
The resource/tool that Kristen couldn't remember, but here it is :-)
Citations for this episode:
