Dog Biz School

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Episode 77: There Will Always Be Someone Cheaper, Don't Let It Be You

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In this episode of the Mind Your Own Dig Business Podcast, Kristen Lee lays it down on why having low and cheaper rates for your dog training; dog walking services are doing more harm than good when it comes to your business. 

She covers the common reasons why many dog trainers and dog business owners, in general, feel the pressure, yes, the pressure to undercharge and undervalue their services, undermind their inherent value as a professional and service matter expert when it comes to the business of dogs. 

What you'll learn in this episode:

  • The real reason why most dog business owners default to undervaluing their dog training, dog walking services

  • How undervaluing affects more than your dog biz, but the overall industry

  • Breaking through the excuses that dog owners are cheap

  • The consequences of undervaluing yourself as a dog trainer, dog walker

  • Why you don't have to be cheap if your a newbie dog trainer, dog walker

  • How to start stepping into your power and finding your value

This episode is a MUST listen, especially if you've been struggling to raise your rates and fully embrace your value. 

Resources:
The Fearless Money Mindset - Broke Doesn't Scare Me
Secrets Of The Millionaire Mind
The Psychology Of Money
Sales Podcast