On this episode of the Mind Your Own Dog Business podcast, I answer a listener’s questions about the issues she is having with acquiring clients for her business. She is 3 months into entrepreneurship and the dead ends she is running into are making her consider going back to the big box pet store where she previously worked. Hopefully, you will find my recommendations and advice to her applicable to your own situation, and remember that you can do what it takes to stand out in the industry and be successful!

Based on Maslow’ Hierarchy of Needs, safety and security are the most foundational, and in the business world, that means finances. The first few years of business, you are in survival mode.

• The listener’s question:

• Spent $5k on a website, SEO, and a few blog posts to be written

• Using Facebook and Instagram to build a following, but not seeing results

• Developed a marketing package with deliverables for promotion

• Spent $350 on Google and Yelp ads

• Taken online marketing courses

• Joined and created community groups

• Connecting with other entrepreneurs

• Feeling drained and like she’s spinning her wheels

My thoughts: 

Website
Most likely, the problem with your website is the copy and content – that is what will bring you the right clients

Facebook/Instagram
Make sure you have a strategy and that you are just “being active” to say you’re being active

Business cards
It is better to build reciprocal relationships where you provide value to each other. These referrals are much stronger than just dropping your business card off

Courses and Community Groups
Be cautious. Consider your strategic purpose and how these things help you get there. There are likely better uses of your time

Google and Yelp ads
Words matter, so make sure you have clear campaign objectives and a sales process to handle leads