Episode 09: The Power & Freedom Of A Niche For Your Dog Business
The benefit of doing the real, in-depth work on your niche?
Dog Trainers, Dog Walkers:
We must talk candidly about a niche.
Not just the superficial bullshit of "all dog owners that love their dogs and want the best care."
Being able to pick the people you chose to work with.
Like, handpick and chose.
Yep.
People you chose to work with as a dog trainer, dog walker.
Not relying on them to pick you and falling into the trap of order taking
Respect for your expertise
Respect for your boundaries
People that want EXACTLY what you offer and are READY to pay
Not having to bend over, drop your pants for every person that finds your website, yelp, business card, or word of mouth.
Oh, and did I mention, bringing in motherfucking profits and having control of while transforming your business.
