Episode 76: The Soul Of Branding: One Dog Training Couple's Journey
In this episode of Mind Your Own Dog Business, Kristen Lee sits down with the power couple Brittany and Andrew Gleason of Dog Savvy Training + Development. Brittany and Andrew are complete badasses when it comes to running a wildly successful dog training business.
Brittany and Andrew speak about their experiences through the transformational brand elevation process and share their insights on how deeply impacted they were not just as a dog training business but also as a couple in their relationship. Branding goes THAT deep - beyond your basic logos, colors, pictures, and whatever else you think you know as a dog business owner.
What you'll learn in this episode:
How articulation of a dog biz brand is key to connecting with the right clients
Brand evolution vs. rebranding
The dog business brand transformational process
The real POWER of an aligned dog biz brand
How a dog training brand can elicit the strongest of emotions
Dog business branding as a deep representation and manifestation
Kristen Lee & Dog Biz School had the honor to work with Dog Savvy Training + Development through a brand accelerator back in July 2020 to elevate their dog business brand. If you're interested in learning more about our Brand, Accelerator, please connect with us at clientsuccess@dogbizschool.com.
