Episode 55: MOAR Marketing! Wait...Maybe, Maybe not?

In today's episode of Mind Your Own Dog Business, Kristen Lee talks about why you might need ALL THE MARKETING ALL THE TIME and how with an overfocus on marketing tactics without a strategy and KPIs can be neglecting other parts of your dog training business.

Ask any dog professional, dog trainer, dog walker, pet sitter, what the top of their priority list is... and usually in that top 5, is more marketing. 

As entrepreneurs, we've been sold on the idea that we need more marketing, more visibility, and more noise, which equals more clients.

more clients = more money

money = survival. 

And get into this endless loop of the marketing hustle cycle and thus fuels the war of attention for clients and unstable growth. Side note: the average person is exposed to 6 to 10k ads PER DAY.

Kristen Lee talks about breaking out of the MARKETING HUSTLE cycle, how to track your marketing metrics, what yellow and red flags you might be missing and other areas of your business to focus on.