The benefit of doing the real, in-depth work on your niche?

Dog Trainers, Dog Walkers:

We must talk candidly about a niche.

Not just the superficial bullshit of "all dog owners that love their dogs and want the best care."

Being able to pick the people you chose to work with.

Like, handpick and chose.

Yep.

People you chose to work with as a dog trainer, dog walker.

• Not relying on them to pick you and falling into the trap of order taking

• Respect for your expertise

• Respect for your boundaries

• People that want EXACTLY what you offer and are READY to pay

Not having to bend over, drop your pants for every person that finds your website, yelp, business card, or word of mouth.

Oh, and did I mention, bringing in motherfucking profits and having control of while transforming your business.

Listen On: